Woolmark Plus
Brand Identity



Strategy
Identity Design
Copywriting
Art Direction
Digital
Content Production

Manuscript was engaged by Woolmark, the world’s global authority on wool, to develop a brand proposition, logo, brand identity, design applications and content outputs for its sustainability initiative Woolmark Plus.
 
        A roadmap designed to empower woolgrowers and supply chain partners to accelerate the industry’s transition to a nature-positive future, the brief was to position Woolmark Plus as the gold standard in environmental stewardship.
































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