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Select Work
  1. Church Road — Brand Identity
  2. Church Road — A Stroke of Brilliance
  3. Woolmark Plus — Brand Identity
  4. Woolmark Plus — Tiverton
  5. City of Melbourne — Now or Never 
  6. Woolmark — Trialled by Champions
  7. Woolmark — The Meaning Behind the Mark
  8. Manuscript — Select Publications




Church Road
Brand Identity



Strategy
Identity Design
Digital
Social
Copywriting 
Manuscript was engaged to reposition award-winning New Zealand winemaker Church Road from supermarket staple to its rightful benchmark of artistic excellence. Through the ‘Masterstroke’ strategic platform, winemaking is reframed as a virtuosic act, expressed by a flexible identity system anchored by the evolving brushstroke device. 
        Deployed across global touchpoints - from packaging and point-of-sale to campaign guidelines and digital - the system elevates customer perception and asserts clear distinction in a crowded market. The result is at once contemporary and true to heritage, an identity that signals originality and craft.  




































©2026 Manuscript